Picture My Package was a successful social media strategy that boosted 4OVER4’s online presence by leveraging its customer base. CreativeWorks implemented a straightforward reward system that offered 30% off their next order to all buyers that shared a picture of their latest 4OVER4 package using the appropriate hashtags.

Based on the premise that customers want to see real people using the products they are interested in instead of a professional photo taken in a studio with paid models, CreativeWorks’s primary goal was to increase 4OVER4’s brand exposure through user-generated content.

Customers were motivated to share photos of their latest packages and printed products online, resulting in more website traffic and social media engagement.

Impacted KPIs:

  • Social Media Engagement: brand mentions and hashtags
  • Website Traffic (from social media)
  • Repeat purchases