One of CreativeWorks’ most successful marketing strategies to date, this campaign managed to transform both new and existing customers into brand ambassadors by offering them to print free business cards that included the message “FREE BY 4OVER4.COM” on the back of each card.
#4OVER4HasYourBack included elements of traditional and social media campaigns and mixed them in exciting ways. As part of the ordering process, users needed to share the campaign on social media, and once they received the product, each business card they handed would also promote 4OVER4 as a brand.
- Social Media Engagement: brand mentions and hashtags
- New customer orders (free business cards)
- Returning customer orders (free business cards)