CreativeWorks developed a simple yet addictive “match four” web game. Taking inspiration from Candy Crush Saga and similar games, the core gameplay consisted of swapping the adjacent letters and numbers on the gameboard to make a row or column spell 4OVER4.
The 4OVER4.COM Game’s primary goal was to impact a critical metric on the client’s website: average session duration. In addition, it incentivized repeat purchases since those who played the game received up to 50% Off coupon codes for their next orders.
Impacted KPIs:
Average session duration.
Repeat purchases
