Marketing vs. Branding: Why Your Business Needs Both to Succeed
Many entrepreneurs and even seasoned professionals use the terms “marketing” and “branding” interchangeably. They lump them together into one giant budget item, […]
Category: Branding
The High Stakes of Rebranding: Learning from Successes and Failures
Have you ever noticed a company suddenly look completely different? Maybe their logo changed, or their ads started having a new vibe. […]
Brand Positioning Isn’t Just for the Big Guys—Here’s How to Make It Work for Your Business
As a business owner, you’ve probably heard the word “brand” tossed around a thousand times. It often sounds like something only big […]
Faceless Branding: Building a Loyal Audience Without Being On Camera
In today’s digital marketing landscape, video is king—but not every brand is ready (or able) to step in front of the camera. […]